MGT301 ASSIGNMENT #1

FALL 2022

SOLUTION

 

 

Question No. 1:

Which demand situation is faced by A&C Leather Co? Justify your answer with valid arguments. (5 marks)

 

Solution

·         Irregular demand is faced by A&C Leather Co.

·         This type of demand is seasonal or time-based needs of the product.

·          As the company produces leather jackets, caps and pants which used in only winter season.

·         Before the arrival of winters, the sales of lather manufacture products increase rapidly but after winters are gone, the sales curves of these goes straight down as there is no demand for such products in the summer.

 

 

 

Question No. 2:

Write down the marketing strategy to overcome this demand situation. (5 marks)

To overcame this demand situation companies, use demand shifting technique and synchro-marketing strategy.

 

Solution

·         Free installments.

·         Free additional products.

·         Changes in Expectations about Future Prices or Other Factors that Affect Demand.

·         Changing Tastes and Preferences.

·         Use loud music and theater lights to attract the attention of passersby.







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