MGT301 GDB Solution 2022
Question:
As a marketing student define marketing mix and write a
marketing mix (4Ps) in detail based on the above scenario of the
INTERIO.
The marketing mix refers to the set of actions, or tactics, that a
company uses to promote its brand or product in the market. The
4Ps make up a typical marketing mix - Price, Product,
Promotion and Place.
Explanation of 4pcs
price
it refers to the value that is put for a product.
Tn our case potential customers are high paying people because
they belongs to upper class so the designer should set the rates
of his services beyond average.
product:
It refers to the quality of the item actually being sold. The
product must deliver a minimum level of performance.
In our case potential customers don’t compromise on quality of
the product, so the designer should provide his customers quality
products.
promotion:
It refers to all the activities undertaken to make the product or
service known to the user and trade
In our case potential customers uses social media most of the
time, they don’t like physical shopping, so the designer must use
online platforms to promote his services in order to enhance his
sales
place:
It refers to the point of sale. In every industry, catching the eye
of the consumer and making it easy for her to buy
In our case market is competitive and many sellers are already
available in the market who is providing same services, So
designer should set an ideal and eye catching location
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