ENG 301_ MIDTERM SHORT QUESTIONS
Definition of Communication
The word communication means the
act or process of giving or exchanging of information, signals, or messages
as by talk, gestures, or writing.
Technically speaking, in the act of communication, we make opinions, feelings,
information, etc known or
understood by others through speech, writing or bodily movement.
Why do we communicate?
The purpose of any given
communication may be:
Initiating Action
Initiating action may be achieved
by two basic categories of communication.
1. Expressing needs and
requirements
2. Persuading and motivating
others to carry out the desired course of action”
Imparting Information
Imparting information, ideas,
attitudes, beliefs and feelings may have any number of specific purposes.
a) Creating awareness
b) Creating understanding
c) Persuading others
d) Influencing others
Establishing relations
Establishing, acknowledging and maintaining
relations with other people is a vital function of Communication
A quality for Promotion
An executive must have the
ability to communicate if he wants promotion. Those who cannot communicate
effectively in either oral or
written communication remain in the same positions.
Developing the right attitude
“To the customer, you are the
company.” Your attitude when dealing with customers, clients, and the public reflect on the company you represent. Our
attitude will reflect your country and your culture. Each message communicates the essential quality and
culture of your company and can either build goodwill of destroy it.
What People required being Skilled Communicators?
They need extensive and complex
body of knowledge that includes:
Semantics ((the study of word
choice)
Linguistics (the study of
language)
Rhetoric (the study of writing
and speaking effectively)
Psychology (the study of human
behavior)
Sociology (the studying of
society)
Graphic Design (the ability to
communicate through visuals)
Computer Sciences(to handle word
processing etc.)
Components of communication
Communication is a process of
transmitting and receiving verbal and nonverbal message. Communication is considered effective when it achieves the
desired reaction or response from the Receiver. Simply stated, communication is
a two-way process of exchanging ideas or information.
Cultural Diversity at Work
Today’s workplace is increasingly
diverse in age, gender, and national origin. Diversity has brought problems to
organizations and has brought strengths too. To handle diversity issues in the
workplace, companies need to take certain measures:
Seminars Manager’s needs to be open minded Language problems
FLOW OF COMMUNICATION
• An organization is a group of
people associated for business, political, professional, religious, social, or
other purposes. Its activities require
human beings to interact and react, that is, to communicate. They exchange information, ideas, plans, and order needed
supplies and make decisions, rules, proposals, contracts, and agreements. All these activities require one
skill that is communication. So we can
say that communication is the “Lifeline” of every organization
• An exchange of information
within an organization is called internal communication. It takes place at different levels -- downwards, upwards and
horizontal
Downwards
Organizational decisions are made
at top level and then flow down to the people who carry them
Upward Flow
• To solve problems and make
intelligent decision manager need what is going on in the organization. Many executives want comments from employees in
addition to the usual periodic reports.
Horizontal Flow
• Horizontal flow takes place
between peers in organizations in order to solve problems, perform job duties, prepare
for meetings, and cooperate on important projects.
Informal Internal Communication
• Every organization has an
informal communication network – a grapevine – that supplements official
channel. It is important source of information. It is casual conversation of an
organization.
External Communication
• Communication that takes place
outside the organization is called external communication.
Ways of External Communication
• Letters, pamphlets, annual reports,
interviews with the news media, etc.
Electronic Theory
• The message is transmitted as
a signal through a channel, where it may be distorted by noise (such as
smudged
typing or acoustical problems).
As a last step, the receiver decodes the message.The electronic theory
is helpful because it introduces the ideas of senders and receivers and of
possible
interference. It emphasizes one
important aspect of communication:
accuracy.
• Its usefulness is limited,
people are not machines
• a accurate electronic
communication system can be design but not a human one
• ignores money other important
dimensions of the situation in which we communicate
Social Environment Theory
• We need to understand the
rules, or the “culture,” of the environment in order to communicate: both the
official rules – such as company
policies and practices – and those unwritten rules regarding to whom, how, and when, and for how long it is appropriate for
us to communicate within a certain organization.Social environment is helpful
because it adds the important dimension of the specific social situation
Rhetorical Theory
• Third set of theorists add more
dimensions to our understanding of the communication process:
communication is not linear, but
circular; not just sending a message to be received, but producing a response;
not static, but dynamic.
• Rhetorical theorists provide an
important addition to a communication model for business Communicators
Communication is a
process of sending and receiving verbal and nonverbal messages.
The process of communication has six
components:
sender/encoder,
message, medium, receiver/decoder, and
feedbacks.
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